Just when you thought that ideas for “reality” shows couldn’t get any worse comes a report out of the Toronto Star which claims that NBC is planning a show called “Rockstar Curling” which will pit rock stars against each other in a curling match. Thrillsville! Apparently they are in negotiations with “closet curlers” Bruce Springsteen and Jon Bon Jovi to become the host of the show. Oh yeah, and they’re not doing it for the love of rock n’ roll or curling, but the love of corporate sponsorshop. According to one of the executives working on this show, “the sport of curling is clutter-free compared to mainstream American sports sponsorship... Rockstar Curling is an excellent opportunity for brands to capture the attention of consumers, leading up to the Olympics."

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