LOUDER, FASTER, DRUNKER

If you’re wondering why bars and nightclubs crank the music up way too loud it may not be just because you’re getting old. New research out of France has discovered that louder music makes people drink faster. This research follows up previous studies which found that faster music also makes people drink faster, and that people drink much more in bars with music than in bars without. Unfortunately the brilliant researchers who performed this latest experiment didn’t do a very thorough job and admitted that their subjects may have been drinking faster because the music was too loud and they wanted to leave. (TimesOnline.com)