YOU ARE GETTING HORNY

Strange research into the power of suggestion from the University of Missouri has discovered that the mere thought of booze influences the sex drive of college kids. The experimenters first questioned 82 undergrad men about how alcohol affected their libido and then flashed words and jumbled letters at them on a computer screen. The control group was exposed to random words while the other group was flashed a group of words which included the words beer, whisky, martini and other alcohol-related suggestions. The men were then asked to rate photographs of women on a scale of one to nine. Oddly enough, the men who believed that alcohol increased their sex drive rated the photos more favourably after subconsciously viewing alcohol cue words while the men who expected alcohol to reduce their sexual performance rated the women as less attractive. Ronald Friedman, the psychologist who ran this experiment has been studying how words can affect our behavior, claims that another experiment found that flashing words such as “old age” and “bingo” at students caused them to walk more slowly down the school’s hallways. (Nature)